We develop communication strategies for CESSA University in order to strengthen its position among key audiences as the best educational institution specialized in the hospitality industry in Mexico; and consequently support the growth in the number of students. After conducting a key messages definition workshop in order to align all communication efforts, our daily tasks include approaching to key opinion leaders of the tourism and culinary sectors to convey the importance of the university as a talent generator; and developing professors’ and academic staff’s collaborations for newspapers, magazines, websites, etc. as leaders in their discipline.
To support Fairmont Mayakoba we foster the relationship with media in order to promote the property among the Mexican market as the best option to live memorable experiences of authentic sustainable luxury.
Some of the activities we develop are the design and execution of communication strategies; development of key messages for spokespeople; creation of relevant and current content that satisfies the journalists’ needs and interests, as well as the coordination of editorial/exchange opportunities with media. We also support on the design and coordination of events and media familiarization trips.
CANADIAN CHAMBER OF COMMERCE
We support CanCham by positioning them as the voice of Canadian businesses in Mexico that promotes trade and investment, which brings more value to the membership of the chamber in order to increase the number of affiliates. Our actions with them range from counseling on the development of activities for its members, such as workshops and conferences, to advising on the management of social media, as well as developing relationships with distinguished columnists in areas that fall within the Canadian industry such as mining, energy, security and corporate.
LA TABLÉE DES CHEFS
We collaborate with La Tablée des Chefs by helping them introduce their mission to Mexican hotels, potential donors, key opinion leaders and the general public to fulfill its mission to feed the neediest people by socially involving chefs, rescuing surplus food and delivering it to food banks. Our main activities are liaising with potential strategic partners and national donors; social media advise; and generate and foster relations with media from several sectors such as gastronomy and corporate social responsibility to convey the messages of the organization.
We are Destination Canada’s (formerly Canadian Tourism Commission) representative in Mexico. Our job consists in promoting Canada as a travel destination with the Mexican market in order to increase the number of travelers, overnights and average spent.
The activities we carry out include the design and implementation of marketing and communication strategies; Mexican media relations; Mexican and Canadian travel trade relations; social media management; media buys; event design and coordination -from one on one meetings to fairs and shows.